Don't let the big players take your market

The big companies have AI working 24/7. Now you do too.

Your own AI helper knows your services, your prices and your story. It answers every customer in seconds, day and night, and sends every lead straight to you. We handle the tech. You do what you do best.

See my business with AI Book a free AI session

No signup No card Ready in about a minute

AI's boost to the world economy by 2030: $15.7T; AI's boost to the world economy by 2030 (PwC)
Always on: 24/7; answers, even while you sleep
Install: 1 line; of code. That's the whole install

See YOUR business, AI-fied

Takes about a minute

Type your website address

We'll read it and spin up your AI helper — live, right here.

Free · no signup · we only read public pages

or explore a sample business

No website yet? We'll build you one →

Works on any website

WordPress
Wix
Squarespace
Shopify
Webflow
GoDaddy
Hand-built

01 The wake-up call

The giants already have AI working around the clock. Your customers have noticed.

AI is changing what customers expect from every business, including yours. The big players moved first. The good news: for the first time, the very same tools are yours too.

90%

Customers want answers now

90% of customers call an immediate answer important, and 60% mean 10 minutes or less. After six o'clock, most small business websites give them a phone number nobody answers.

Source: HubSpot Research
700

The big players are already there

In its first month, one big company's AI assistant handled 2.3 million customer chats, the work of 700 full-time agents. That's the service your customers now compare you to.

Source: Klarna press release, February 2024
24/7

AI is the new front door

More and more people ask AI assistants, not just search engines, who to call. The businesses that answer clearly online, at any hour, are the ones that get the call. Make sure it's yours.

If you're not using AI, if you're not leading AI, you run the risk — significant risk — of being irrelevant.

EM Elon Musk's message to SpaceXAs shared by President Gwynne Shotwell · All-In Podcast, Sept 2026

You're not going to lose your job to an AI, but you're going to lose your job to somebody who uses AI.

JH Jensen HuangCEO, NVIDIA · Milken Institute Global Conference, 2025

If you don't know AI, you are going to fail. Period. End of story.

MC Mark CubanEntrepreneur and investor · CNBC

Don't let the big AI players take over your market.

With AI on your side, you don't just survive this. You thrive.

Put AI on my side

02 And here's the opportunity

“Businesses will distinguish themselves by how well they use it.”

Bill Gates, co-founder, Microsoft, on AI · “The Age of AI Has Begun,” GatesNotes, March 2023

“We have closed the digital divide. Everyone is a programmer. Now, you just have to say something to the computer.”

Jensen HuangCEO, NVIDIA · Computex, May 2023

AI is a “huge leveler of the playing field for America,” and small businesses will be its “biggest beneficiaries.”

Kelly LoefflerAdministrator, U.S. SBA · Axios, June 2026

“The ability for one person to get much more done in 2030 than they could in 2020 will be a striking change.”

Sam AltmanCEO, OpenAI · “The Gentle Singularity,” 2025

“An industrial revolution, an information revolution, and a renaissance—all at once. This is the potential that AI presents.”

The White HouseAmerica's AI Action Plan, July 2025

The biggest opportunity of our lifetime is open to every business, not just the giants.

The owners who start now will be the ones customers find, trust and come back to. Yours can start today.

03 Survive, then thrive

First, hold your ground. Then take more of it.

1 Survive

Never lose a customer to a bigger name again

Every visitor gets an instant answer, at 2pm or 2am
Look every bit as sharp as the national brands
No missed enquiries: every lead lands in your inbox

2 Thrive

Grow on profit, not on longer hours

Win customers while you sleep, while competitors' phones ring out
Learn what customers really want, from every conversation
Free your time for the craft that made you the best in town

The best business in town should win, not the biggest.

04 What it looks like

You've built something great. Now let it grow.

Picture every visitor to your website getting a warm, instant answer: at lunch, at midnight, on Sundays. Every one of them a chance to grow.

And the best part: you don't need to understand AI. It learns to understand your business. Here's what that looks like.

A plumber in his workshop at dusk, smiling at his phone after his website answered a customer for him — ✓ **New chat answered · 9:47 PM** "Can you come Saturday?" — handled, lead emailed to you

The plumber

Dave has a wrench. Now he has a 24/7 front desk too.

It's 9:47 on a Tuesday night. Dave is home after a twelve-hour day. Across town, a homeowner stares at a leaking pipe and searches for a plumber.

Dave's website used to be a phone number nobody answered after six.

Not anymore. Dave's AI answers her in seconds: yes to Saturday, here's the call-out fee. Then it takes her number.

Dave books the job over breakfast. A new customer, won while he slept.

The dental practice

Sarah's front desk never closes now.

Sarah has one receptionist, and half her calls were the same questions: Do you take my insurance? Will it hurt? Can I bring my kids?

Now Sarah's website answers them at lunch, at midnight and on Sundays, from her own pages, in her own words. Every conversation lands in her inbox, with a weekly note on what patients ask most.

Her receptionist has time for the patients in the room. Sarah has more new patients every month. Still the dentist who knows every name.

A dental practice owner at her reception desk after hours, calmly reading the day's website conversations on her laptop — ! **This week's tip** 6 people asked about insurance. Add it to your homepage?

Dave and Sarah are example stories, not real customers. What their AI does is exactly what yours will do.

Be the Dave in your town — try it free ↑

05 The product

One line of code. Two superpowers.

Your customers get instant answers. You get every word of it — plus what it means.

What your customers see

yourbusiness.com

Acme Plumbing

Online · replies in seconds

Do you do emergency call-outs on Sundays?

AI helper

Yes — we're on call 24/7, Sundays included. Emergency call-outs are $120 plus parts, usually on-site within the hour.

Services & rates

Acme team

Hi, Dave here — I can head over right now if it's urgent. 👍

Instant AI answer from your own content, a source they can check — and you jumping in as a human whenever you like.

What lands in your inbox

Equitize · just now

to you

NEW CHAT

New chat on your website (3 messages)

A visitor asked about Sunday emergency call-outs. Your AI helper quoted your rates and Dave replied personally…

View & reply in dashboard →

Warning

3 people asked about weekend hours

Your website doesn't mention them anywhere. Adding one line to your homepage could stop these customers from bouncing.

Insight

Pricing is your #1 question this week

14 of 22 conversations asked about cost. Your AI helper answered every one from your price list — day and night.

Every conversation emailed in full, plus weekly insights that tell you what customers really want.

Try this on YOUR website — free

06 The setup

Your business, AI-fied in 10 minutes.

Not a project. Not a consultant. Ten minutes, start to finish.

It's right now. By 10 minutes from now, your website can be answering every customer, day and night.

+0 min
Type your website

One box. That's all we ask.
+1 min
Your AI learns your business

Services, prices, hours and story, read straight from your pages.
+3 min
Add price lists & FAQs

Optional. Drop in a PDF and it knows that too.
+6 min
Paste one line on your site

Copy, paste, done. Stuck? We'll do it with you.
+10 min
You're live

Answering every customer on YOUR website, 24/7.

Start my 10 minutes, free No time? We'll set it up for you →

07 The powers

Not a chatbot. A tireless teammate.

Big companies have whole teams for this. Now you have something better.

Answers like you would

Only from YOUR website and documents. Your prices, your tone. It never invents facts.

Every chat, in your inbox

Nothing a customer says slips through the cracks again.

You can jump in anytime

Reply from your dashboard, right into the customer's chat.

Shows its sources

Answers link to the page they came from. Customers trust more.

Insights, tips & warnings

"3 people asked about weekend hours. Your site doesn't mention them." Weekly.

Talk to your business

Upgrade and ask your own business anything: quotes, scripts, that number in an old PDF.

08 The smarter way

Answering every customer used to take a whole team

Now it takes one line of code.

The old way #1

Hire more people

— Thousands per month, per person
— Works 9 to 5. Your visitors don't.
— Holidays, sick days, turnover
— Weeks to train on your business

The old way #2

Build AI yourself

— Months of evenings and weekends
— Agencies quote five figures
— Tools that need a tech degree
— And it still doesn't know YOUR business

The Equitize way

Your AI helper

✓ Ready in minutes, no tech skills
✓ Answers 24/7, in seconds
✓ Learns your business in 10 minutes
✓ Never sick, never quits, never guesses

See it on your website

Every customer it welcomes is one more chance to grow.

09 Your numbers

One customer can pay for the year.

Move the sliders to your own business. Your numbers, your call.

What's a new customer worth to you? $400 Extra customers your AI wins a month 2

Extra business a year

$9,600

Your AI costs

$828/yr

Pays for itself with 2 customers a year.

An illustration using your own numbers, not a promise. Every business is different.

★ Founding Member

$69/mo $99

Your AI helper, locked at this price for life. For the first 100 businesses only.

100 of 100 spots left

See it work first: your AI goes live on your own website free for 14 days. No card. You only pay once you've seen what it does for your customers.

See it on my website first ↑

Rather we did it with you? Book a free 30-minute AI Growth Session We study your business first, then show you on Zoom where AI can win you customers and save you hours. You leave with a written AI plan. No pitch deck, no obligation. Book my free session →

10 The questions

Fair questions.

Straight answers, no fine print. Still unsure? Ask a human.

Talk it through with a personFree 30-minute session on Zoom →

Do I need to understand AI?

No — that's the whole point. If you can type your website address and drag a file into a folder, you're qualified. We take care of everything else.

Will it say wrong things to my customers?

It answers only from your website and the documents you approve, and it never invents prices or promises. When it doesn't know, it says so and offers to take a message. And you can jump into any conversation yourself.

What are "tokens"? Will I run out?

Tokens are what AI providers charge us for processing words. Your monthly allowance covers hundreds of full customer conversations — several every day — and most businesses never get close. If you do (nice problem!), the chat switches to a contact form and a top-up takes one minute.

Is my private data safe?

Private Vault files are never shown to customers — only you can chat with them, on the Talk To Your Biz plan. Your data is yours; we don't sell it or train public models on it.

Is there a free trial?

Yes, two ways. Right now: type your website address into the demo on our homepage and chat with your own AI in about a minute, no signup. Then register and your AI goes live on your own website free for 14 days, no card. The days count from the moment it appears on your site.

Can I try it on my real website first?

Yes, free. Register, add your website, paste one line of code, and your AI answers your real customers for 14 days. No card, nothing to cancel: if you do nothing, it simply pauses. If you want more time before going monthly, 90 more days are $49, paid once.

What is the AI-Powered Business badge?

Once your AI is live on your website, you unlock an award-style badge to show customers you run a modern, AI-powered business. It links to your own verification page, is tied to your website, and switches off automatically if your AI stops running, so it always tells the truth.

What if it doesn't bring me any customers?

Then you don't pay. Your first 14 days live on your own website are free, with no card, so you see exactly what it does for your customers before spending a cent.

Can you just set it up for me?

Yes. Our done-for-you setup is $149 once, free with any annual plan: we tune and test your AI, then install it with you on a short Zoom. Or book a free 30-minute AI Growth Session and we'll show you what AI can do for your business first.

What if I want to cancel?

Cancel anytime from your dashboard. Your chats and insights remain readable. No lock-in, no hard feelings.

Really just one line of code?

Really. One script tag, pasted once, works on WordPress, Wix, Squarespace, Shopify or hand-made sites. If you can't do it, email us — we'll do it with you.

11 · The movement

For decades, the best tools belonged to the biggest companies: the software, the analysts, the round-the-clock service. Now they belong to everyone.

We believe the best business in town deserves to become the biggest.

We believe your craft deserves the best tools in the world.

We believe AI should help small business flourish.

We believe the big AI companies shouldn't get to take over your market.

So we won't just sell you software. We'll grow with you.

Grow my business — try it free Read the manifesto first — free book ↓

Every small business that grows with AI makes Main Street a little stronger. That's the whole point.

Equitize Press

The Great
Equalizer

How the best in town
become the biggest
in the world

Michael Greenhalgh

12 The book

The playbook for growing with AI. Yours, free.

The Great Equalizer — 110 pages on how AI hands the best small businesses the tools only giants used to afford, by Equitize CEO Michael Greenhalgh.

No fluff, no hype — the playbook behind everything on this page. Yours free, instantly.

Free PDF · instant download · we'll also email you your copy